by Manos Hatzimalonas

What’s in a word that may hold a secret for a person, or a whole nation?

A word known hitherto almost exclusively to Greeks has suddenly gained international momentum through a video produced by a US based organization championing the catalytic role played by Greece during WWII. The video features accomplished Greek Americans attempting to define what is referred to as “The Greek Secret”; namely, philotimo.

What does this mean, and why should you care?

( Read more on Huffington Post )